Privacy Policy
This privacy notice explains what you can expect when we collect and use your personal information. It covers all personal data gathered through our website, including site analytics, subscriptions, resource downloads, and other communications.
We review this policy on a regular basis and may update it from time to time. We encourage you to check this page periodically, so you remain informed about how your data is handled.
Contact Details
Address: Stadhouderskade 5, 1054 ES Amsterdam
Email: info@buildthegroundswell.com
What Information We Collect and Why
We collect personal data through several channels, including website analytics, resource downloads, and newsletter registrations.
Website Analytics (Google Analytics)
When you accept cookies on our website, Google Analytics may collect data to understand how visitors interact with our website, to monitor performance, and to improve the overall user experience. The information collected is aggregated and anonymized, meaning individual visitors cannot be personally identified. Neither we nor Google use this data to identify any individual.
Resource Downloads and Subscriptions
When you download a resource or subscribe for communication, we may collect your name and email address. We use this information to send you relevant content, updates, and information about new resources that may be of interest to you.
Legal Basis for Processing
Under the General Data Protection Regulation (GDPR), we are required to have a valid legal basis for collecting and processing your personal data. The bases we rely on include:
• Consent – You have given us clear permission to process your data for a specific purpose. You may withdraw your consent at any time.
• Legitimate interest – Processing is necessary for our legitimate business interests, provided these do not override your fundamental rights and freedoms.
• Contractual necessity – Processing is required in order to fulfil a contract with you or to take steps at your request before entering into a contract.
• Legal obligation – Processing is necessary to comply with applicable laws and regulations.
Purpose of Processing
We process personal data for the following purposes:
• Responding to enquiries, requests, and proposals
• Delivering and managing our services
• Maintaining relationships with clients and partners
• Improving our website functionality and user experience
• Sending newsletters, updates, and other marketing communications (with your consent)
• Meeting legal and regulatory requirements
Data Sharing and Third Parties
We may share your personal data with trusted third-party service providers who assist us in operating our website and delivering our services. These include, for example, Google Analytics or email marketing services, We only share data where it is necessary for the purposes described in this policy. We do not sell your personal data to any third party.
International Data Transfers
Some of our third-party service providers may be located outside the European Economic Area (EEA). Where personal data is transferred outside the EEA, we take appropriate steps to ensure that adequate safeguards are in place, in accordance with the GDPR.
Data Retention
We retain personal data only for as long as it is needed to fulfil the purposes for which it was collected, to comply with legal obligations, or to resolve any disputes. Once your data is no longer required, it will be securely deleted or anonymized.
Your Data Protection Rights
Under the GDPR, you have a number of rights concerning your personal data. These include:
• Right of access – You may request a copy of the personal data we hold about you, along with details about how and why we process it.
• Right to rectification – You may ask us to correct any personal data that is inaccurate or incomplete.
• Right to erasure – You may request that we delete your personal data where there is no compelling reason for us to continue processing it.
• Right to restrict processing – You may ask us to limit how we use your personal data in certain circumstances.
• Right to object – You have the right to object to our processing of your personal data where we rely on legitimate interest as our legal basis.
• Right to data portability – You may request that we transfer the personal data you provided to us to another organisation, or directly to you, in a structured and commonly used format.
• Right to withdraw consent – Where we process your data based on consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.
If you wish to exercise any of these rights, please contact us using the details provided at the top of this notice. We will respond to your request without undue delay and within one month at the latest.
Cookies
Our website uses cookies and similar technologies to ensure proper functionality, analyze how the site is used, and support our marketing activities. Non-essential cookies are only placed after you have given your consent. You can manage or withdraw your cookie preferences at any time through our cookie settings or your browser settings.
Email Marketing and Communications
All email marketing and communications are conducted in compliance with the GDPR. You have the option to manage your email preferences and decide how your data is used for marketing purposes. You may unsubscribe from our communications at any time.
How to Make a Complaint
If you have any concerns about how we handle your personal data, please contact us using the details at the top of this notice.
If you are not satisfied with our response, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens):
Autoriteit Persoonsgegevens
Postbus 93374
2509 AJ Den Haag
Telephone: (+31) 070 888 85 00
Website: https://www.autoriteitpersoonsgegevens.nl
Last updated: 16th March 2026
