Building unstoppable momentum for world-changing organizations

Helping the people and teams tackling the world's biggest challenges turn impact into influence.

A groundswell is an unstoppable force: organic, authentic, impossible to ignore. Built on optimism and the belief that good work deserves to be seen.

But good work doesn't speak for itself.
It needs momentum to break through.

We help world-changing organizations build that momentum with communications that travel further, connect deeper, and multiply impact.

Our services

Communications Built for Your Mission

We partner with NGOs, multilateral agencies, philanthropic foundations, community organizations, and purpose-led brands to mobilize audiences and command attention where it matters most.

Six integrated, customized pillars designed for your audiences, tailored to your capacity, and scaled to meet your ambition.

Position

Strategic insights, analysis, and narrative positioning to shape how your mission is understood

Media landscaping, analysis and issue mapping
Message testing, development, and audience targeting
Crisis communications and risk assessment
Executive visibility and thought leadership

Create

Content creation and creative storytelling that brings frontline voices and impact to life

On-the-ground multimedia content missions
Original interviews and narrative building
Media and influencer integration
Cross-sector stakeholder collaboration

Engage

Digital strategy, online engagement, and social media consulting to engage global audiences

Paid and organic platform-specific strategies
Audience-targeted campaigns and engagement
Platform management and content optimization
Social listening and advanced analytics

Amplify

Earned media and strategic partnerships to expand the reach and influence of your mission

Field expeditions with journalists and media
Cross-sector talent and influencer partnerships
Spokesperson preparation and media coordination
Building partner coalitions to amplify narratives

Convene

Strategic event design and implementation for high-impact gatherings

Event conceptualization and logistics planning
Content and programming development
Speaker and participant curation
Event promotion and communications strategy

Integrate

Infrastructure and capacity building to strengthen internal teams and projects

Designing programmatic communications infrastructure
Building knowledge management systems
Program reporting, assessment, and impact documentation
Internal training and executive coaching

About us

A Team of Experts, Built for Impact

Founded by communications strategist Jacki Evans and international programs specialist Annie Sanicki, the Groundswell team brings decades of combined experience: from the White House Situation Room to the United Nations, global campaigns to grassroots advocacy, Davos to field expeditions across three continents.

Advising leaders, shaping narratives, bringing frontline stories to international audiences, engaging stakeholders, and launching activations around the world.

That’s how a groundswell becomes unstoppable.

Featured

Building Funding Proposals That Donors Can’t Ignore

When funding is tightening, simply having a great program is not enough

Sector Signals

Behind the Frontlines: Managing High-Stakes Media Access in West Africa

Strategic coordination for powerful storytelling

Case Study

One Story at Scale Beats Many Stories in Isolation

Why content multiplication matters more than continuous content creation

Sector Signals

Where we work

Global Reach,
Local Voices

We partner with organizations taking on the world's biggest challenges: global health, climate, human rights, development, education, and security.

NGOs launching global campaigns.
Multilateral agencies championing critical initiatives.
Foundations mobilizing networks.
Community organizations amplifying grassroots voices.
Purpose-led brands driving change.

Based in Amsterdam with global reach, we build communications that move people and multiple impact.

More about us

Building unstoppable momentum for world-changing organizations